Tuesday, August 2, 2011

An Award for 'Clean-Up' Advertising

Angola recently won the Grand Award of the Sixth International Advertising Festival of Maputo in addition to eight other medals.  The event’s Grand Award was attributed to a piece developed by the Advertising Agency Executive Center, an Angolan company, to support an awareness campaign to clean up the garbage left on the streets of the Angolan capital, commissioned by the Provincial Government of Luanda.

The Festival promotes the work of international advertising agencies, producers and communications companies from the African and Indian Ocean regions whose creativity and originality particularly contribute to the development of the African advertising market.

In this integrated advertising work, the agency Executive Center draws attention to the need to combat the garbage in the streets of Luanda, with educational messages to appeal to the problem, which had great impact on the international jury of the festival, which was unanimous in handing over the award to Angola.

The Sixth International Advertising Festival of Maputo reported this year the participation of 28 agencies from several countries, including Mozambique, the host country, Angola, Brazil, Cape Verde, Mauritius, France, Portugal, Seychelles, breaking the record of presented work in this annual competition.

According to the team of judges, chaired by the Mozambican creative José Ricardo, Cabaço who works in the United States as Global Brand Director of Nike’s Worldwide Communication,“the competition was tough because the standards were high”. (TAAG Austral Magazine)

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